Business Expert is a Saudi-based consultancy firm offering strategic business and marketing services. The client needed a modern, reliable, and professional online presence to reflect their expertise and attract high-value clients. The challenge was to deliver not only a visually engaging site but also clear, persuasive content tailored to their Saudi audience.
My Contribution
This project involved complete ownership of the design and development process—from branding strategy to the final live website. I was responsible for:
- Custom UI/UX design tailored to the consultancy industry
- Full WordPress development with responsive and SEO-friendly structure
- Writing professional and persuasive content for all main pages
- Ensuring the site aligns with Saudi market expectations in tone, structure, and branding
- Implementing optimized page layouts to guide user interaction and lead generation
- Integrating essential plugins for performance, security, and ease of content management
Details
Time Frame:
Jan 2024 – Feb 2024
Role:
UI/UX Designer, WordPress Developer, Content Writer
Client Location:
Saudi Arabia 🇸🇦
Challenge
The primary challenge was delivering a professional, Arabic-localized experience for a Saudi audience while maintaining international design standards. In addition, all content needed to reflect the tone of authority and trust, which is critical in the consulting space.
Solution
To ensure a seamless and effective outcome:
- I built the site on WordPress for flexibility and easy content updates
- Designed a clean and elegant UI, focusing on clarity and user journey
- Developed fully responsive layouts for mobile, tablet, and desktop
- Wrote clear, persuasive page content optimized for both readers and search engines
- Used best practices in structure, performance, and UX to enhance engagement
Results
- A strong, professional digital identity for the brand
- Clear and informative content that communicates value and builds trust
- A scalable, easy-to-manage WordPress backend for future updates
- Very positive feedback from the client and their customer base
- Increased user retention and better understanding of services through optimized layout